PETER CHEEKE, PROFESOR OF ANIMAL AGRICULTURE, OREGON STATE UNIVERSITY
"Where’s the beef? In the news, that’s where. More than ever, meat is making the headlines and growing numbers of people are becoming more informed and passionate about what they eat. The facts are compelling: contamination cases are on the rise, obesity has become pandemic in the United States, and the animal agriculture sector is responsible for more human-induced greenhouse gas emissions than the entire transportation sector. It’s no wonder that millions of people are thinking twice about meat."