What the heck is ProFood anyway? by Me..

Thank you for @JamButter, Rob Smart for asking me, I sure hope it was helpful


ProFood is two words smushed together. They were smushed together by people who were trying to get across a new idea. That idea was trying to get people to think about the food we eat in a different way. Right now there is a lot of “food” in the supermarket, but not much of it is PROfood.

So, what is ProFood?

“Pro” means you are “FOR” something. For example, I am pro ethical eating. That means I support it. I believe in raising animals in a way that is humane and respectful. I’m a humane-itarian. To be ProFood means you are FOR food. That sounds funny, but what I mean is that you think about food, you care about food and you will make an effort for good food. I am also Pro chocolate and Pro Red Sox.

Also, “Pro” means professional, to be a pro at something you are the best. I am really into Pro Sports and the people who participate at the Pro level are PROfessional. They have spent a lot of time working at their sport to the point where they are the best. I’d like to be a Pro Basketball player and play for the Celtics.

To me ProFood is both of these ideas. ProFood is the very best food and ProFood is a way of thinking and acting that is “For Food”: it supports and respects the farmer who grows it, the person who picks it, the land it is grown on, the person who cooks it and the people who eat it.

Right now it doesn’t seem as if America is very ProFood.

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